Certification of media for JV400-LX Latex printing adds value for wide format printers and media vendors alike
Amsterdam, February 25, 2013
Mimaki Engineering Co.,Ltd., a leading manufacturer of wide format inkjet printers, today announced that it has partnered with Color Concepts, the leading independent creator of media profiles, to make available independent, third-party certification of media for use with Mimaki’s JV400LX printer and Latex inks. The Mimaki Media Certification Program (MMCP) is available to providers of media in Europe, the Middle East and Africa (EMEA) that are appropriate for the JV400LX printer. Mimaki anticipates expanding this program to other Mimaki printers and ink technologies in the future.
“We are very excited to be launching this EMEA Media Certification Program,” said Mike Horsten, Marketing Manager of Mimaki Europe. “In working with Color Concepts to construct the program, we focused on ease of participation on the part of media suppliers as well as building in extra benefits for approved media. This includes marketing by Mimaki on behalf of media suppliers at key trade shows and events beginning with Fespa Digital 2013, as well as online and in print advertising. Suppliers of approved media can also participate in a special swatch book program that will give their products extra visibility in the marketplace.”
Media suppliers whose media are approved through the Mimaki Media Certification Program will be able to use MMCP logos that demonstrate a solid relationship with the Mimaki brand. They will also be able to take advantage of Mimaki’s marketing muscle and have their profiles available for download by JV400LX users. Participants can already easily register, apply and submit profiling orders online at Mimaki Color Base website, where they will also be able to check on the status of their media certification, 24/7.
Also as part of the program, Color Concepts will produce special MMCP Media Swatch books printed to Mimaki’s quality standards. This process makes swatch books available with minimal effort on the part of the media supplier. The swatch books will be distributed free of charge to Mimaki dealers and distributors, Latex customers, and at Mimaki tradeshow booths for a broad distribution throughout the EMEA region.
“We choose to partner with Color Concepts for this important initiative,” added Horsten, “because they are the world’s Number One creator of external profiles and are very well respected in the industry. Color Concepts has its own lab equipped with printers for profiling. This means that media suppliers who do not have profiling systems in place can easily contract with Color Concepts to make those profiles as part of the certification process.”