Addressing retailers, the new software enables easy design through templates and in-house production of a diverse range of advertising materials, helping enhance performance in sales.
Mimaki Europe, a leading manufacturer of inkjet printers and cutting systems, has today announced the release of brand new design software, Simple POP, scheduled for April 2019. Addressing the retail market segment, Simple POP is designed to boost creativity in in-store decoration, enabling retailers to produce in-house, as well as to widen the range of Point-Of-Purchase (POP) displays as required, simply using templates.
There is an extensive variety of advertising materials that the retail industry uses, ranging from window signs, posters and POP ads, to seals and stickers, which are also strictly linked to seasonal events, time-limited sales, weather trends and daily bargains. This means that flexibility in producing in-house advertising materials is crucial to enhancing performance in sales. Proprietary software Simple POP directly addresses those requirements, enabling user-friendly processes based on the use of preset templates. The range of available templates includes various POP ads designed to be eye-catching and to properly convey key information (such as swing POP displays, price cards, posters, banners, etc.), in-store decorations for each season and event (such as wall stickers, window signs, magnet sheets, tapestries, etc.), as well as small articles (labels, seals, stickers, etc.).
For further benefits in terms of flexibility and quality, the templates come with pre-installed cut data which empowers printing and cutting automatically by using Simple POP combined with Mimaki series UCJV150 and UCJV300 of UV curable inkjet printers with cutting functions. Additionally, the UCJV300 series, equipped with white ink, perfectly fits the needs of catchy and highly decorative items as it allows reproduction of natural colours both on transparent and coloured media.
Key technological features of Simple POP:
- Preset templates tailored for specific applications enabling easy design
- Pre-installed print and cut data for POP and in-store decorations
- Automatic cutting improving work efficiency
- White ink on the UCJV300 series enabling print on transparent, coloured and metallic media
Simple POP offers a wide range of templates suited to different applications. Once a template is chosen, users can easily edit text, as well as edit, add, resize and modify images and graphic symbols. The easy design process is intuitive, even for those who have no experience in using design software. Furthermore, additional templates will be provided on the Mimaki website as free downloads.
Another key feature of Simple POP is templates that come with pre-installed cut data which enables retailers to perform print and cut operation in-house by combining the software with the Mimaki UCJV150 / UCJV300 series. Those printers are equipped with a cutting function that allows automatic production of displays with different shapes, which would take time and effort when manually cut.
The white ink with high hiding power available on the UCJV300 series is yet another added-value feature. Using the white ink as a base for colour prints on transparent, coloured and metallic media helps increase ink colour development and achieve beautiful and appealing prints.
“Brand-new Simple POP allows retailers to bring the production of ad materials in-house, avoiding outsourcing issues. It is designed to simplify the production of eye-catching and themed in-store decoration and to enable automatic printing and cutting when combined with the UCJV150 and the UCJV300 printers,” says Senior Marketing Manager for EMEA, Danna Drion. “Benefits for retailers include shortened production time, boosted flexibility in design and improved work efficiency.”