Mimaki Europe Launches ‘Make the Difference’ Campaign to Celebrate, Inspire and Drive Customer Growth and Profitability

Brent Hardy-Smith

‘Your Inspiration, Our Innovation, Make the Difference’. Mimaki’s new campaign to showcase customer learnings and success.

Mimaki, a leading manufacturer of wide-format inkjet printers and cutting systems, today launched its, ‘Make the Difference’ campaign, designed to celebrate Mimaki-powered print innovation and customer success. Produced by some of the most inspirational print service providers and brands across Europe, the project explores digital print diversity with stories focussing on applications from POS/POP to textiles, direct-to-object and 3D applications.

Encapsulated by the campaign’s full title, ‘Your Inspiration, Our Innovation, Make the Difference’, the initiative showcases innovative, high quality and creative commercial projects produced by Mimaki customers. In addition to the creation of a Mimaki community designed to share success, the campaign that will initially run for 6 months, will also form an inspirational catalogue of best-in-class printed applications to drive increased ideas, knowledge sharing, business growth and profitability.

“We are delighted to launch this campaign today and further support and celebrate our amazing customers. At Mimaki, we see success as a team effort,” says Danna Drion, Mimaki Europe’s Senior Marketing Manager. “By working together, we can fuse creativity, technology and energy to deliver incredible results.”

“This campaign will highlight the fantastic work that our customers deliver in partnership with other suppliers including graphic designers, artists, architects and engineers – producing jobs that are not only commercially successful, but inspirational and educational too. Over the coming weeks and months, we will be telling their stories, representing industry segments including sign graphics and industrial print to fashion, interior design and architecture. We will celebrate and reward featured customers at FESPA in Munich in May 2019,” continued Drion.

The first series in the campaign, launched today, tells three different stories featuring Mimaki customers and a technical Mimaki blog. These include Gate7 and its client KUHN who are a leading UK-based manufacturer of farm machinery, as well as the award-winning University of Huddersfield in West Yorkshire, UK. The technical blog, on the other hand, will cover a set of Mimaki’s proprietary core technologies used to ensure stable production and continuous operation to deliver superior results. All stories will be available on the dedicated ‘Make the Difference’ campaign page. This page also features a Mimaki customer contact form, for those interested in participating.

“While the campaign has only just begun and we continue to invite customers to participate, we are already excited by many of the applications we’ve experienced so far,” Drion stated. “We hope that the unique blend of art and science, creativity and technology, design and delivery, will provide the inspiration for the development of new and profitable solutions for Mimaki customers across Europe.