Mimaki’s JFX600-2531 UV flatbed printer helps Portuguese print company Culto da Imagem turn demand for distinctive interiors into new business opportunities
• Portuguese print company expands its customised interior décor offering, winning new business from design studios and interior architects
• The Mimaki JFX600-2531 combines faster production with consistent quality and greater substrate versatility, helping Culto da Imagem take on more demanding projects with tighter deadlines
A striking interior starts with a bold idea and, for print providers, the ability to bring it to life can open the door to new business. Portuguese print company, Culto da Imagem is turning growing demand for distinctive interiors into new opportunities with a Mimaki JFX600-2531 UV flatbed printer. The Sintra-based company has expanded its offering to customised wall coverings, decorative panels and premium visual communication, reaching new customers all while giving existing ones the confidence to commission more ambitious work.
With support from Mimaki distributor, Digidelta Portugal, Culto da Imagem has increased production capacity and made a wider range of substrates commercially accessible through its investment in the JFX600-2531. The result is greater freedom to take on challenging briefs, explore new applications and deliver projects within shorter timelines.
Building the confidence to take on more
With more than a decade of experience in high-quality graphic production, Culto da Imagem saw a clear opportunity in the growing demand for distinctive interiors. Turning that opportunity into business, however, required greater production speed, a broader choice of materials and consistent quality, even during busy periods. Its existing equipment was increasingly restricting the projects it could accept and the deadlines it could meet.
“Demand for distinctive projects, particularly in interior décor, was pushing us beyond what our previous equipment could deliver,” explains André Ferreira, Partner at Culto da Imagem. “We needed the confidence to take on more demanding jobs and commit to tighter deadlines. After evaluating several solutions, we identified Mimaki’s JFX600-2531 as the best fit for our needs.”
The investment brought together the capabilities Culto da Imagem needed to expand its offering: faster printing, dependable output quality and the flexibility to work with a wider range of substrates. “Print speed is significantly higher, and quality has reached a new level. Crucially, that quality is consistent from one production run to the next,” says Ferreira.
Alongside these productivity gains, material versatility has opened up further opportunities, enabling the company to take on projects that were previously difficult to produce efficiently. “Substrate versatility was another decisive factor,” Ferreira adds. “We can now work efficiently with materials that were previously beyond our capabilities, opening doors to new business areas.”
Turning production flexibility into business growth
Greater production flexibility is translating into new business for Culto da Imagem. With the JFX600-2531, the company has expanded its offering in customised wall coverings, decorative panels and premium visual communication, giving customers more freedom to explore materials, finishes and individual design requirements.
“The results are already visible,” says Ferreira. “Production volumes have increased, while interior design studios and architects seeking quality and attention to detail are bringing new projects to the business. The ability to meet shorter deadlines and accommodate specific requirements has also strengthened our relationships with existing customers, who are now entrusting our company with more ambitious work.”
These opportunities are supported by a more dependable production process. Culto da Imagem has experienced a significant reduction in breakdowns, wastage and reworks, helping to lower indirect production costs and keep jobs moving efficiently. As demand grows, this reliability enables the company to increase output while maintaining the quality its customers expect.
Technical support was another important consideration in the investment decision. “Digidelta Portugal supported the installation and configuration of the JFX600-2531 and continues to provide assistance with day-to-day operation, helping us make the most of our investment,” explains Ferreira. “The combination of equipment performance and technical support made the difference. In fact, I believe that when you invest at this level, having expert support and the backing of an established brand like Mimaki gives you confidence in both the technology and its long-term value for your business.”
With greater capacity, broader material options and reliable support, Culto da Imagem has a stronger foundation for growth in customised interior décor. The investment is helping the company respond to new enquiries, and develop its offering to give customers the confidence to push their ideas further. “More than investing in a machine, we invested in possibilities,” concludes Ferreira. “With the JFX600-2531, the support of Digidelta Portugal and the expertise of Mimaki we have the confidence to take on more ambitious projects and continue growing our business.”
