Mimaki’s Sublime Textile Print Vision Secures Viscom Best of Award

Amsterdam, November 10, 2015

Mike Horsten at Viscom Best Of AwardMimaki today announced its TS300P-1800 inkjet printer is this year’s winner of the Viscom Best of Awards for Textile Refinement.

Designed for low-cost production of high-value digital textile applications the TS300P-1800 1,8m wide roll-to-roll sublimation inkjet printer is a dedicated transfer paper printer, offering new levels of quality and productivity. Its capabilities have been enhanced with two fluorescent inks, which are available in yellow and pink. These inks were made especially for use in the low-volume high-quality sublimation paper transfer market and are perfectly suited for fashion, sportswear, swimwear and shoes.

“The digital textile print market is one of the most innovative and fast developing sectors. This Viscom Best of Award serves as a recognition that our solutions are perfectly designed to help operations capitalise on the emerging opportunities,” said Mike Horsten, General Manager Marketing EMEA at Mimaki Europe, “Not only does the TS300P-1800 deliver speed, quality and throughput that support the demands of operations in this market, it also facilitates the fast-growing role of digital textile printing in the retail market. Fluorescent colours are the next step in the journey and our Neon inks enable designers and garment manufacturers to extend their production and volume flexibility.”

The TS300P-1800 also brings a number of new capabilities to textile printing, including:

    Mimaki TS300P-1800

  • ability to print on very lightweight transfer paper
  • up to 115 m2/h maximum print speed at 4 colour printing (62 m2/h with 6 colour printing) for high quality print
  • accurate dot placement even with high head gap printing (adjustable from 2 to 7 mm)
  • automatic Nozzle Recovery System for consistent quality printing
  • newly developed sublimation transfer ink Sb410 – available in bulk ink packs and Uninterrupted Ink Supply System for unattended continuous printing
  • external dryer – up to 30% faster drying
  • new Tx3Link RIP to ensure exceptional colour management including colour replacement, accurate profile creation and fast file processing

The TS300P-1800 has been a hit since its launch at Fespa 2015 and will continue its fall event tour with a live demonstration at ITMA 2015, in Hall 18, Stand C104, with exciting samples of the new Neon inks for active wear. From there it will be transported to Istanbul, Turkey to wow visitors at FESPA Eurasia, taking place December 10-13, 2015.

The story of the little blue dress

A blog by Mike Horsten, General Manager Marketing EMEA Mimaki Europe

blue-dressEver wondered why, even when shopping takes a long time you always end up buying something. I know that speaking about this subject is a bit strange in a printing industry. Shopping has no relevance to our business or does it?

Well let me tell you the story of the little blue dress. This dress was hanging in the shop window surrounded by great and brilliant soft signage prints – surprise surprise! You know me! Yes, the soft signage was printed on a deco textile with the silicon band attached to it and it was beautifully positioned in an aluminum frame in the centre of the window display.

Inside the store is where the action is, this is the place where you can touch, and feel the little blue dress, and yes there are more little dresses. The dresses come in different colours – green, red and blue. Strangely enough there is only one size and one colour of each dress available in the store. The strategy is simple: If there is only one dress in your size left in the shop you just might have the urge to buy it. Imagine leaving the store to look for another shop then somebody comes along and buys your little blue dress before you can come back to buy it – this would be a disaster. So, you make the decision and buy the little blue dress in your size and you feel really happy that you managed to buy the last one in the store. This gives you a good feeling. It’s a nice dress and it’s YOURS!

Let’s look at the reality of the situation – there are other other aspects apart from psychology at play here in the buying process. The dress was made using digital textile printing and smart production systems.

Step one: The owner of the retail chain has a very intelligent MIS system in place. This tells him exactly, per day, what he is selling in each store. He can therefore re-order the sold product directly from his production centre and in the exact amount of little blue, red or green dresses. Not only can he assess accurate sales information but he can detect trends of which sizes and colours are more popular in each region and country. It also gives the retailer an opportunity to move stock from one store to another which means better stock control and reduced costs.

Step two: The retailer started by having only one size per colour per shop. This was important, as he noticed that women and men have the same attitude when shopping. Once they see something they like they immediately worry that somebody else may buy the item and they will feel they missed out especially if there is only one garment left in the right size and colour. The retailer uses this psychology as a ploy to increase sales. He knows the pressure you feel to buy the item even though there might be more little dresses in the back of the store – that’s a risk you take!

Step three: Here is where digital textile printing comes in to force. This process means that your little blue dress is being produced again and again and will be back in the store in less than 3 days. In other words, it can always be made available with the same story happening over and over.

We are seeing an increase in the production of fashion textiles using dye sublimation printed fabrics. These production methods are simple and the process is fast. Textiles can now be printed and produced in Europe and manufactured/confectioned in low wage countries in the EU or Morocco. This also means that very short production cycles and small production runs can be achieved in Europe reducing the need for production in countries further afield such as East Asia.

High volume production is no longer necessary. Today textile retailers are working with these trends and utilizing the benefits of European production sites. Shorter runs using dye sublimation printing offers profitability and excellent business prospects. One key advantage is the elimination of the enormous amounts of waste. This reduces overall costs and can improve cash flow.

In the traditional textile retail industry you would produce 10.000 red, blue and green dresses and hope that you would sell all 30.000 of them. Sadly enough you might sell out on the blue dresses and maybe half of the green ones – but most of the red ones would need to go to the outlet store or to be sold with huge price reductions. You may even have to sell them below cost as you would need to sell all the stock before the next season’s new designs. The good news is that this scenario is now part of the past. With the latest textile printing solutions (from Mimaki), you can produce exactly what you need when you need it. Retailers can estimate the quantity of red dresses not selling, reduce the price and keep the prices levels of the rest of the collection intact.

In this world I would let you produce exactly what you need and not more. I would indicate to you that if the blue dress sells out you only need to have one new specific production run. The huge traditional re-runs would be part of the past, eliminating cost and losses. Of course this would be the ideal retail textile world. Does it exist?¬¬

Let’s create…Together.
Mike Horsten Mimaki Europe

Printing for sports

sportswearIf you’re a sports man, you’re a print man. You might not realise it, but print is a big deal in sports. Naturally, sportswear come to mind first, but the bigger picture is even more large format than that.

For argument’s sake let’s consider sportswear as one of the leading printing application technologies in sports today.  Every team, whether it is cycling, running or football, needs to have its own shirt. The sponsor’s logo needs to be clearly printed on there and the sign maker is asked to put on a name and number. Okay, so we have the branding issue covered. Now let’s talk volume, because every village, town or city has its own football, volleyball, badminton and/or hockey team. And they all need their own shirts, so we’re talking big business.

Cycling is the worst, mind you. With so many sponsors looking for logo coverage, you simply have to resort to sublimation technologies. It’s cheaper to print than to apply all these logos with flock or solvent textile stickers.  Same principle for running gear, which is being personalised more often than not nowadays. You know I’m not talking about a small amount of one-offs. So printing the whole garment is again more profitable than applying graphics information afterwards. The rise of neon colour use makes it even more difficult to stick to traditional print. (trust us, the Mimaki New Neon dye sublimation colours make it possible to produce these garments digitally.)

Returning to my original statement, there truly is so much more printing going on in the sports worlds. Just consider all the boarding around the fields.  Some years ago (more than I care to remember), all you had to do was slap some vinyl letters on the trespa boarding. But now customers want full colour images on these boards, so applying full colour vinyl or printing directly onto the boards with UV technologies seem more convenient. Besides, the rapidly changing sponsor products and selling markets make these signs obsolete after merely one or two seasons. Reprinting the boards might prove the better update once the term or sponsoring contract is over.

Talking about volatility in sponsoring, let’s have a look at the racing market. How about those big fancy motorhome like trucks that need to cross the country and make heads turn? The better the print, the better the visibility for the team and sponsors. Hospitality areas may not be neglected with all the flags (beach/standing) posters, popup banner systems and free giveaway sticker opportunities for the guests of the sponsors. Again – all marketing material that is printed all digitally as it needs to be tailored to each event.

And don’t get me started on team merchandizing!  Printed T-shirts, jackets and mugs with the pictures of the team drivers and sponsors on them.  I recently attended a GT3 race in the UK and feasted my eyes on the different prints.  Print as far as the eye could see, I had to look for a spot that was not adorned with print. Who said print was dead? (they’re idiots)

The paddock areas actually looked more like a printing show than a garage; I spotted at least 6 different print technologies.  Although vinyl applications are still big, full colour printing, sublimation, UV printing and SUV were used in great abundance.  I was happy to see the Mimaki SUV technology was used for the backdrops in the garage, the full colour prints on the cars and some of the signage on the trucks.  When I asked why they applied SUV and not standard solvent, the reply I got left me speechless. (pause for effect)  Weight!  Normally they would have laminated the full colour prints, but they discovered that with SUV they did not need to laminate, because the gloss of SUV looked like solvent with a gloss laminate.  The result on the car was over a whopping 3 kilo weight reduction. How’s that for your USP for SUV?

And did you know that at the last Olympic winter games over 15km of banner was used – all printed in full colour for barriers and out of stadium event areas. Finish and start messaging – printed. Numbers and identification cards for all athletes, coaches and trainers – printed. Signage, advertising, country flags for the media ceremonies – printed. Full colour digital. Print. There will be no escape.

Let me challenge you. Next time you’re at a sports event, have a look around and let me know how many print technologies you have spotted. We’ll talk it over at the next race.

Let’s create together.

Mike Horsten

 

Mike Horsten Mimaki Europe

Industrial print – fashion fad or economic necessity?

In my humble opinion, industrial print means “to print an object that becomes part of another object”. This implies the industrially printed element is never a finished product an sich, but always part of something else.

washingPractical example? Let’s take a washing machine, not the sexiest of objects, but a perfect example of how industrial print can provide the answer to a recent disruption in its market field.

The washing machine can be broken up in various parts, yet each part is worthless on its own. And because there are so many various items to be combined to a working whole, it’s imperative to keep track of them so they can easily be identified when assembly is due. The easiest way? Print of course. A mere barcode or a part number would do the trick just fine.

The printing is usually the result of an online single pass printer in one colour, whether it is label, tampon or silkscreen printing. On a nutty Monday you’ll even encounter gravure printing! So it’s not just the one technology that’s being applied. These are all printing technologies that have been around for some time and did not change much over the years. After all, printing a part number is not very complex and the quality does not to be very high – it just needs be readable.

So what can digital print mean for the industrial arena? Is the next big fashion thing – bespoke washing machines?

I don’t think that this is the main reason behind the next generation of digital industrial print. There’s a more pragmatic explanation. Just in the EU, there are 17 languages and there are now rules in place that all information on the machines needs to show in the local language. For washing machine manufacturers this implies that a large quantity of front covers would need to be printed all over again. An expensive exercise, not in terms of printing cost, but storage, logistics and the just in time production systems.

With the digital print capabilities available today one can print the front covers for Slovenia, Estonia and other smaller EU countries in the factory itself, at the assembly location, securing timely delivery and a low production cost. The covers can be printed in the correct language, personalised with the manufacturers’ name and in as large or small an amount as one requires.

Most people don’t know that the majority of washing machines is made in the same factory. Same machine, different front plate. Tailored print then allows you to tailor your production line to the logistics ordering. 5 units for manufacturer X, in language Y, all compliant with local and EU regulations. Changes on the fly ensuring better economics in the production facilities. A small investment in a digital industrial printer can save you quite some headaches in post-assembly.

Coming back to the fashion statement earlier, I actually do believe we’ll be further evolving towards bespoke printing on appliances. The printing of tailored membrane switches, the decoration of the front plates show a clear economic benefit of having an in-house digital industrial printer. But smart suppliers will combine the economic necessity with the fashion sense of high(er) end customers.

Make the washing machine fit your washing room. Granite grey tiling calls for a light grey washing machine cover with your name on it, just so it blends in you know. Personalisation may come at a price, but there’s no stopping the fashionistas there.

The digital disruption in industrial print is upon us – mark my words.

So the next time you look at your washing machine, remember me and Let’s Create Together.

Mike Horsten
Mike Horsten Mimaki Europe

Firmware updater 2.0 for JV300/150 and CJV300/150 Series

JV150-slideshow JV300-slideshow CJV150-web CJV300-web

JV300/150, CJV300/150 series Request for updating firmware

Regarding JV300/150 and CJV300/150 series, countermeasure firmware against error troubles was released. (JV300/150: Ver.1.61, CJV300/150: Ver.1.51) We would like to ask you to update the firmware yourself.

Downloading the installer for updating F/W (JV300/150 v1.61 CJV300/150 v1.51)

1.Fixed defects where error by hardware
2.Fixed defects that returns to local mode and interrupts while printing
3.Improved of the Top Blower setting
4.Fixed the other defects

 

Go to Download page of FW version 2.0 Updater >>>

Are you for real?

Have you ever thought about the fact that every company is always screaming that they have the best product, the best service, the best support, the best aftersales and the best warranty? Not to mention the best price?

I’m in marketing and I even I stop to look at these screams and think “hang on a minute – these are misleading and sometimes downright lies.”

It’s like buying the best sandwich at the cheapest spot in town. What is the service like? Well, they throw the sandwich at you on the counter. But that’s the service, how about the warranty? I might get a new rotten sandwich. Will they pay for my doctor’s bill when I get sick after eating it? Probably not. I will just never eat there again.

It is the same in the printing/manufacturing world. There are many people buying inkjet printing equipment based on these screams. The missing parameters in their decision making process are ‘reliability’, ‘advanced technology’, ‘patents’ or even just a sound ‘what do you get for your money’ consideration?

The printing of draft speeds for example – or garbage mode as I call them – are basically useless for anybody buying a printer. Production speeds should only count for sellable quality. A key purchasing question should be ‘what is my price per sqm?’

I have been hearing about people buying inkjet printing equipment merely based on the ink price per liter without further investigating the facts. How can you not check how much ink is purged by the machine on a daily basis and how much ink is needed on the substrate to get a good image?

Did you know that the price of one square meter of print on a UV printer and a Solvent printer are about equal? This is news to many. Yes, UV ink is 100% more expensive than solvent ink but you also use only half the ink to get the same result.

Did you know that it’s not the speed of the printer holding you back on the fast production but the drying of the ink? If you print faster than you dry, then you will have a mess on the roll after printing. This is one of the reasons why UV technology in the roll-to-roll markets is growing. The ink is dried immediately after printing.

Can your printer run all night without failure or does it have to be supervised? We at Mimaki design products so they can run overnight. Saving you the cost of an operator for eight hours. The printer is making money while you are sleeping. All thanks to its advanced technologies. The same goes for cheap printers and service – how can you expect the service to be top, yet for zero money?

Check out how this restaurant sign put it in perspective:

We offer 3 kinds of service – GOOD-CHEAP-FAST
But you can only pick two!

• Good & Cheap won’t be Fast
• Fast & Good won’t be Cheap
• Cheap and Fast won’t be Good

This illustrates the real world of service – don’t expect the best if you pay nothing. The service and after service should be what has been promised by your vendor.
Printing technology companies like Mimaki are always moving ahead. We include the tried and tested technologies in our entry level and industrial machines. We make the R&D effort to make your product better. The result: reliable, fast and high quality printers.

Service is a top priority for us and we don’t like nor use misleading screams. That’s why Mimaki and some other leading manufactures are only now just publicizing production modes and real speeds. That’s why we request original inks are used. All so we can guarantee that your production is reliable so you can save money. Yes – it is more expensive on the first impression. But you have full warranty and an assurance of print production.

So next time you want to buy a printer think beyond how fast or how cheap it is. Make sure it delivers.

Let’s create… together.

Mike Horsten
Mike Horsten Mimaki Europe

Discontinuation of Technical Support for the JV4 Series

Amsterdam, August 25, 2015

Dear Valued Customers,

Thank you for your continued support for our products so far.

JV4-180This notice is to inform you that Mimaki has decided to discontinue the technical support for one of our older products, the JV4 Series, to give way and shift our focus towards the recently launched Mimaki TS300P-1800.

While we are not planning further service for the JV4 Series, we have done our best to provide the technical support for the last six years, after the end of sale of the JV4-130, JV4-160 and JV4-180 in September 2009. This means that we may still provide the technical support service until its discontinuation starting from September 2015, unless there are difficulties in obtaining parts or supplies for the machine.

Our sincere apologies for any inconvenience this notice may cause.

However, we believe the recently launched TS300P-1800 will be a great replacement for the JV4 Series. Developed specifically for the textile print industry, the TS300P-1800 offers cost-effective dye sublimation printing without compromising its quality and productivity. We are confident that this product will give you the high quality and outstanding performance that you can expect from Mimaki products.

We trust we have informed you properly. For more information about the discontinuation of service or the new TS300P-1800, please contact your Mimaki sales representative.

For the original notification from Mimaki Engineering Ltd., Japan, please click here.

Mimaki Europe B.V.

Mimaki goes all out at Viscom Paris 2015 and C!Print Madrid

Mimaki goes all out at Viscom Paris 2015 and C!Print Madrid with Outstanding Textile and Packaging Solutions

Versatile portfolio will wow visitors with its broad range of capabilities for high quality digital printing and finishing

Amsterdam, August 25, 2015

An array of delights from Mimaki, that addresses today’s demand to be more visually creative and flexible, awaits visitors to Viscom Paris 2015, Stand D073, on September 29, 30 and October 1, as well as C!Print Madrid 2015, Stand B80, on October 6-8.

Parade of products

TS300P-1800At both shows, Mimaki will be displaying similar products. For the textile industry, there is the latest portfolio addition, the Mimaki TS300P-1800. Visitors will see how cost effectively dye sublimation printing can be offered, with the added benefit of high quality and unmatched productivity. Perfectly suited to the creation of fashion, apparel, sportswear, furnishings and point-of-sale materials, the TS300P-1800 uses state-of-the-art technology to set new performance benchmarks for the sector.

CFL605RTFor packaging, Mimaki will present the Mimaki CFL-605RT, a compact flatbed cutting plotter that offers both creasing and cutting and will enable packaging converters to create and deliver high quality, cost-effective, designs, smoothly and quickly with a digital finishing workflow. The CFL-605RT incorporates multiple functions and employs Mimaki’s well-established technology to support immediate finishing of packaging and prototypes.

“Both the textiles and packaging markets are faring well in Southern Europe,” comments Mike Horsten, General Manager Marketing at Mimaki Europe. “We just recently introduced these products at Fespa 2015, and now it’s time to bring them to the Viscom and C!Print audiences. We are looking for honest feedback on the nature and quality of these printers from visitors to these shows, and we look forward to exchanging ideas on how we can make them even better.”

Something for everyone

The parade does not stop there. Mimaki will also be putting other printers on display, so there is something for everyone.

ujf-6042 frontThe Mimaki UJF-6042 LED UV inkjet flatbed printer with maximum printing dimensions of 610 x 420 mm can be used to print on a product, as well as to print product packaging; and the Mimaki CFL-605RT cutting plotter supports on-demand production with multiple functions, including cutting and creasing of packaging material and cutting of package cushioning.

jfx200-2513Also on display will be the Mimaki JFX200 LED flatbed printer that can print on a wide range of substrates from acrylics to metal, wood and stone, and the UJF-3042 LED flatbed printer that offers unlimited production capabilities, including its Kebab option that enables printing on cylindrical shapes.

cjv300-160The Mimaki JV300 and JV150 series eco-solvent printers ensure creativity and versatility with vibrant ink types for a wide colour gamut, which allows six-colour printing, including orange and light black, all in a cost-effective package. Also on display is the EDP award-winning Mimaki CJV150 and Mimaki CJV300 integrated printer/cutter series ideal for a wide range of applications from signage to banners, stickers and canvas prints to meet the broadest range of display graphics and textile printing needs in the industry. Mimaki will be demonstrating the new White and Silver Metallic inks.

cg-fxLast but not least, Mimaki’s line of cutting plotters is also represented by the high precision, fast and accurate professional production delivered by the CG-160FXII.

“Marketeers are looking for more creative ways to present highly visual communications,” Mike Horsten adds, “and the versatile Mimaki portfolio offers a myriad of ways for them to do that, which is why we will be showing it all at Viscom Paris and C!Print Madrid. We look forward to helping visitors envisage which solutions in our broad portfolio can help them see a path to a more successful and profitable future.”

To arrange one-to-one interviews on each of the shows please contact Maya Staels at duomedia

LFR Review JFX200-2513

lfr-review

3 reasons why the Mimaki JFX200 is a UV flatbed printer you cannot ignore

At this years Sign & Digital UK exhibition there were four Mimaki JFX200 printers being demonstrated on four different booths – three of those booths were resellers who would have had to significantly increase their booth floorspace costs in order to showcase the Mimaki flatbed – they’ll have made that investment with confidence that the increased cost of demonstrating the printer will have been offset by leads and indeed sales.

Please read the full article >>>

Mimaki Simplifies Small-Lot Digital Packaging Production

Producing professional packaging in 5 minutes with ArtiosCAD Designer Solution in combination with the UJF-6042 LED UV inkjet printer and the CFL-605RT cutting plotter

Amsterdam, June 30, 2015

Logo - Original Goods Package SystemMimaki today announced a joint development with ESKO [1] to simplify the digital packaging production for companies that produce packaging samples and mock-ups, as well as small packing runs and personalised packaged goods. The Original Goods Package System (OGPS) from Mimaki is comprised of three components:

  • ArtiosCAD Designer Solution (ArtiosCAD DS), a subset of Esko’s industry-leading ArtiosCAD, the world’s most widely used package design CAD software, and including 400 easy-to-use templates as well as tools for original package creation;
  • Mimaki UJF-6042, an LED UV inkjet flatbed printer with maximum printing dimensions of 610 x 420 mm. It can be used to print on a product, as well as to print product packaging.
  • Mimaki CFL-605RT cutting plotter supporting on-demand production with multiple functions, including cutting and creasing of packaging material and cutting of package cushioning.

“Packaging converters, commercial printers and design firms are experiencing a growing demand for a more cost effective means of producing samples, mock-ups and small lots of customized or personalised packaging,” says Mike Horsten, General Manager Marketing of Mimaki EMEA. “Our goal was to simplify the process of packaging design and production to bring professional packaging design within the reach of original goods manufacturers of all sizes. By combining a subset of the market-leading ArtiosCAD software by Esko with affordable printing and cutting technology from Mimaki, our Original Goods Package System is well-positioned to change the way small lot packaging is designed and produced.”

How It Works
3_Original Goods Package SystemTo create a package design, the user simply selects one of the 400 professionally-designed templates included with ArtiosCAD DS, enters the inside package dimensions and thickness of the media to be used. More detailed parameters as well as shapes and sizes of flaps can also be specified. The system then creates a package design file that can be imported into Adobe® Illustrator® to add graphics [2]. Users can also use specialized tools to create their own custom designs and include them in the final design. The system offers a total solution not only for the design and creation of product packaging and cushioning but also for printing directly onto a product. Users that don’t need the predesigned templates available in the ArtiosCAD DS software, can create custom designs with the guide function.

“Once a design is final,” Horsten adds, “it can be printed in exceptional quality on the UJF-6042 in full colour and if needed with varnish effects. The printed design can then be cut and creased using the CFL-605RT cutting plotter that matches the printer size. A finished package can literally be produced in minutes, either as a mock-up or sample using actual target substrates, for small lot packaging production, and even personalised or serialised packages. This total solution will allow designers, packaging converters, commercial printers, and small manufacturers to revolutionise the way they design and produce small lot packaging.”


Available Now
The Original Goods Packaging System (OGPS) is available from resellers and distributors as an option to the CFL605RT cutting plotter from Mimaki.

[1] Esko (www.esko.com) is headquartered in Ghent, Belgium and is a global supplier of integrated solutions for packaging and labeling, sign and display, and commercial printing and publishing industries.

[2] In order to enable this function, users must download the free plug-in “Esko Data Exchange” from the Esko website.