Mimaki to unveil next generation large format printers and cutters

Driving the evolution of wide format digital printing towards ultra-efficient, cost-effective and sustainable production processes, Mimaki Europe, a leading manufacturer of inkjet printers and cutting systems, announces today the launch of its Plus series, the next generation of its industry-acclaimed large-format printing and cutting solutions. Debuting worldwide at The Print Show (NEC Birmingham, UK, 17–19 September), the brand-new CJV300 Plus, JV300 Plus and CG-FXII Plus will be on display on Stand E10, Hall 9 where Mimaki will be represented by its authorised UK distributor, Hybrid Services.

Building on the legacy of Mimaki core technologies, the new Plus series – consisting of three models, namely the CJV300 Plus integrated solvent printer/cutter, the JV300 Plus solvent printer, and the CG-FXII Plus cutting plotter – boasts substantial productivity increases on previous models, in addition to delivering superior print quality at faster printing speeds. This is enabled by MAPS4, the latest version of the Mimaki Advanced Pass System which uses a unique algorithm to calculate the most effective way of jetting ink drops to avoid visible banding. This constantly changes depending on ink colour, coverage and print speed. Reliable productivity is assured with Mimaki’s pioneering NCU (Nozzle Check Unit) and NRS (Nozzle Recovery System), while a brand-new, advanced Take-Up device enables the handling of rolls up to 45kg – preventing media shifting and ensuring a smoother, more efficient production process.

The Plus series models also feature new, proprietary ID Cut function. This innovative functionality has been developed to enable continuous cutting operations on multiple jobs, with minimal human intervention, time, or material waste. The ID Cut function consists of printing ID barcodes in the layout of print and cut jobs – through Mimaki’s RasterLink6 Plus RIP – with the code including cutting and rotation information. By reading each unique barcode, the crop mark sensor automatically loads and executes cutting, ensuring that all alignment and rotational requirements are observed. Whilst both the CJV300 Plus and the CG-FXII Plus feature the ID Cut function, the JV300 Plus can be used in combination with the CG-FXII Plus to take full advantage of the new functionality.

“Once again Mimaki is pushing the boundaries of innovation in the wide format printing industry,” claims Bert Benckhuysen, Senior Product Manager EMEA, Mimaki Europe. “Each innovation we introduce to the market stems from our close observation of industry trends and of our customers’ needs, as well as extensive R&D. The unprecedented quality and productivity gains that the Plus series provides, combined with an environmentally friendly vision, make each new model a very compelling proposition for those print service providers aiming at boosting their competitiveness, whilst at the same time optimising their production workflow.”

As part of the “Mimaki Green Technology” concept, the company is also introducing new 600ml ink packs and reusable eco cases on the Plus series. Designed to ensure smarter, more sustainable printing processes, the new ink eco cases provide larger run capacity and 15% savings on ink consumption when compared with the 440ml cartridges. In addition, the eco cases can be reused extensively, further contributing to making the Plus Series an eco-friendly, cost-effective choice for large format print service providers.

Following the launch at The Print Show, the CJV300 Plus, JV300 Plus and CG-FXII Plus will also be exhibited at Salon C!Print, (Madrid, Spain, 24–26 September) on the Digidelta booth (Stand C51) and at Viscom Italia (Fiera Milano, Italy, 10-12 October) on the Bompan booth (Hall 8, Stand E23/E27/G20/G26).

* The CJV300-160 Plus is equipped with the new ID Cut function for the most efficient print and cut operation possible.
* The JV300-160 Plus features the latest version of Mimaki Advanced Pass System (MAPS), producing even higher quality during high speed printing.
* The CG-FXII Plus Series will be available in three different widths – 75cm, 130cm and 160cm.

Direct-to-textile printing?

Mimaki dealer TTS makes online business happen for Onlineshopz

Onlineshopz gets all its Mimaki printers from TTS and Dimix. Since 2015, TTS delivered about four Mimaki direct-to-textile printers and two Monti Antonio calenders. Dimix supplied the UV and solvent printers. And just recently, the company invested in the revolutionary Mimaki Tx300P-1800 direct-to-textile printer.

Onlineshopz is a production company based in Denenkamp, bordering the Dutch-German frontiers. Its owners are two thirty-something entrepreneurs, Bjorn Wissink and Maarten Sinnema. They started out selling Skydancers and Skytubes under the Airlusion- umbrella (this was the original name of the company they started). Wanting to do something unique with blow-up dolls brought about the invention of the dancing doll, powered by an air blower. Originally, they intended to rent it out. But they ended up selling the dolls and branched out in delivering other printed textile products. Supported by the TTS distributors and the Mimaki printers, their idea quickly turned into a thriving reality.

Direct to textile

Onlineshopz bought its first printer and calender in 2015. Bjorn: “We bought the Mimaki JV33 in 2015 at TTS’. And got it remodeled for direct-to-textile printing. We created the skytubes from spinnaker cloth. That was exceptionally unique in The Netherlands. We completely created the product from start to finish ourselves. We had the equipment, we could print the fabrics and had confection expertise. The printer was just located in the hall, we hadn’t even moved office. We were supposed to keep the printer in a climatized environment, but we had no clue. Printers weren’t our scene, we just knew how to rent and sell.”

A production of their own

Bjorn and Maarten had vision. They didn’t just want to sell, they also wanted to own the production. That also implied printing themselves. They were in touch with TTS about textile. Maarten: “TTS knew it would be more than just skytubes. So, they advised us to use equipment that would enable us to also service other textile markets. We thought that was a tricky decision to make. I’m a psychotherapist originally and Bjorn is a business IT specialist – neither of us knew print. At all. We took a blind leap of faith and put our trust in our TTS supplier’s advice. It turned out really well.”

Expanding the range

The company started out with skytubes, but found itself quickly churning out flags, banners, beach flags and other printed textile items. All available for online sales via different vertical webshops, collated under the onlineshopz.nl mothership.

Each product is produced in house. The equipment has grown substantially in three years’ time, with solutions for sewing, sawing, printing and mounting. The building is filled with all kinds of machines. Bjorn: “If we’re going to do it, we’re going to do it ourselves. It’s the only way we can remain competitive and successful in this market.” The business is running on 22 people so far and it delivers about 100 orders per day on average.

Textile printer

The latest printer TTS delivered, is the Mimaki Tx300P-1800. Michel Prins is the designated account manager. “If you’re looking for Skydancers, there’s only Airlusion. No one else can pull off what they do.” The cooperation between both parties facilitated the complex printing process that is direct printing onto textile. The best validation for Onlineshopz that it chose the best supplier. The printer that is currently installed is designed specifically for printing directly onto textile. “Mimaki is the only supplier that creates printers that are this high-level. They keep innovating textile printing and it shows in the Mimaki Tx300P-1800.”

Expansion

The only thing holding back the growth of Onlineshopz is its production area. There are plans for a new hall expansion. Up next: new, vertically specialized webshops. A Coolblue inspired business model. And the passionate entrepreneurs have bigger aspirations still, trying to expand business into other countries. They already have online shops active in Germany, the fortunate border location made that the obvious region of choice. Next will be Belgium, France and Spain. Maarten: “We spot so many chances. Get the idea and go for it, that’s our motto.”

Innovative ideas to discover at the Mimaki booth presenting at LUXE PACK and Print in Progress

Demonstrating unlimited possibilities for digital print in packaging, visual communications and retail at two important trade show events

Mimaki will be showcasing innovative solutions for packaging, visual communications and retail enabled by digital printing at two important French events this autumn. At LUXE PACK, scheduled for 1 to 3 October in Monaco, visitors to Mimaki’s Booth #DD02BIS will see how easy and effective it is to take luxury packaging to a new dimension with UV and 3D inkjet printing. At Print in Progress, scheduled for 10 to 11 October in Paris, visitors to Mimaki’s Booth E50 will learn how easy it is to produce personalised promotional items as well as stunning signs, interior décor and more. At both shows, Mimaki experts will be on hand to discuss the business needs and potential solutions with attendees.


“While digital printing is certainly not new, its applications continue to expand and grow across a number of industry segments,” said Ronald van den Broek, General Manager Sales EMEA, of Mimaki. “At each of these shows, we will be highlighting some of the more innovative and unique ways to make packaging, signs and visual communications more compelling. We believe brand owner attendees will leave our booths with many ideas that will help them market their products better, while printers and converters will learn about new products and services they can offer to their brand owner customers.”

One of the key differentiators of digital printing is the ability to produce cost-effective personalised, customised or small lot items. For example, at Print in Progress, Mimaki will be showing its UJF-6042MkII flatbed printer producing personalised promotional items, packaging and other retail products, while the JV150 will be printing signs and other visual communications. Mimaki will also be printing wallpaper and other interior décor items on the UCJV300 series – a compact footprint that delivers printing and cutting inline for a finished product.

At LUXE PACK, the UJF-3042MkII flatbed printer will be printing directly on perfume bottles and other premium packaging, and its optional Kebab unit will be printing directly on the 360° surface of cylindrical items such as wine bottles. Visitors to the Mimaki booth will also be able to see samples of full-colour 3D printing produced by the Mimaki 3DUJ-553, capable of printing up to 10 million different colours. Product Manager Bert Benckhuysen will be joining a panel discussion at the show on 2 October from 10:45 to 12:00: Additive Manufacturing in the Service of the Luxury Brands – New Solutions and Experiences. This is sure to be a lively discussion that will present many novel ways in which 3D printing can be used for packaging, promotional items and more.

“We’re very excited about participating in these two important shows,” van den Broek added. “The energy level at these shows is high, and visitors come ready to learn and looking for new things. They will certainly not be disappointed when they stop by the Mimaki booth!”

New clear ink enhances versatility for Mimaki’s award-winning UCJV300 series

Clear ink added to the GREENGUARD Gold certified LUS-170 UV-LED curable inks

Mimaki today announces the availability of new LUS-170 Clear Ink to be used on the UCJV300 Series. The additional LUS-170 clear ink offers a host of new design possibilities and expands business opportunities by creating compelling displays using gloss, matte or textured finish.

”With the availability of this clear ink for UCJV300 series, we have employed our proprietary Mimaki Mimaki Clear Control (MCC) technology for the first time in a roll-to-roll printer,” said Ronald van den Broek, General Manager Sales EMEA of Mimaki Europe. “This unique feature shortens the time needed for ink curing to prevent dust from sticking, ensuring smoother, cleaner clear effects, such as matte or glossy finish. We believe this new ink opens up more possibilities for Mimaki users and enhances the versatility of our award-winning UCJV300 series even further.”

To simplify the process of creating clear effects, Mimaki also offers the ARTISTA UV Textile Library, which users can access when they install Mimaki’s RasterLink6Plus RIP software on a UCJV300 printer. The ARTISTA UV Texture Library features 129 texture swatches for use in Adobe Illustrator to add even more visual effects.

About the Mimaki UCJV300 Series

Available in four different print widths ranging from 80cm to 1.6m, the Mimaki UCJV300 series delivers a remarkable range of applications and versatility with layered print technology, including newly developed four-layer and five-layer capabilities. Their integrated cut functionality enables volume production of labels, decals, window clings, vehicle markings and more. Utilising flexible UV inks that cure instantly, allows customers to quickly print and immediately laminate or deliver the finished product without waiting for drying. In addition, these printers also feature white ink, enabling users to produce brilliant colours on transparent, coloured or metallic substrates.

With its layered printing capability, the UCJV300 series can deliver dynamic backlit graphics, or graphics that are transformed with different light sources, which are certain to command high margins. UV-curable inks also offer greater opacity with less ink consumption than other ink formulations. Moreover, Mimaki’s LUS-170 ink is GREENGUARD Gold certified

Mimaki kicks off at Sign Istanbul 2018

This morning our General Manager Arjen Evertse of our subsidiary in Turkey was present at the official opening of the exhibition Sign Istanbul 2018. Mimaki will have a significant presence at Sign Istanbul, located at Stand E20, Hall 12, held this September 20-23, in Istanbul, Turkey.

Showcasing at the show
Here at the show, we will be demonstrating for the first time in the EMEA region the new TS55-1800 printer, a revolutionary new digital heat transfer sublimation printer, that brings high-end features to the entry and mid-level market. These include high-speed one-pass printing at a high-resolution and high ink-density, unattended printing with the new Mini Jumbo Roll and Mimaki’s Nozzle Check and Recovery System for continuous operation.

With the release of the TS55-1800, Mimaki delivers on making high-end digital textile printing features available to a much broader market. Now, textile professionals can effortlessly scale their operation with an affordable heat sublimation printer that meets the high quality and fast turnaround times demanded in the dynamic textile and apparel industry.


Read more about the launch of our TS55-1800 in the official press release or visit the dedicated textile (r)evolution campaign page.

And of course, if you want to see it in action, visit us Sign Istanbul, Stand E20, Hall 12!

Mimaki to Bring Workflow Automation and New Ink to FachPack

New silver ink, robotic loading and unloading of media will be highlights of the show FachPack

Mimaki will be showcasing innovative solutions for printing on a wide variety of media at FachPack, the trade fair for packaging, processing and technology, scheduled for 25 to 27 September in Nuremberg, Germany. Mimaki will be exhibiting in Hall 8, Stand 8-301 at the show, in partnership with Ernst Mendel GmbH. Visitors to the Mimaki stand will see innovative workflow automation solutions, as well as stunning examples that demonstrate the possibilities enabled by Mimaki’s advanced printing and cutting technologies. The company will also hold a technology demonstration of a new silver ink that will enable users to create metallic effects and colours on substrates such as wood, glass, metal and more.

“The highlight of our on-site demonstrations will be an automated workflow solution for the UJF-7151plus, developed jointly by Mimaki and German company Robominds GmbH,” said Uwe Niklas, General Manager Marketing & Sales, of Mimaki Deutschland GmbH. “Using a robotic arm, the printer is loaded and unloaded automatically via an interface solution. This reduces machine make-ready times and further increases the efficiency levels of Mimaki systems. We’re also excited to be showing a technology demonstration of our new silver ink on a second UJF-7151plus that opens up new opportunities for high margin metallic effects and colours on a wide range of substrates.”


Also being demonstrated during the show is the Mimaki CFL-605RT, a compact flatbed cutting plotter that is the ideal companion to Mimaki wide-format printers for sign graphics and industrial printers. Its compact size and high reliability make it the perfect tool for packaging prototyping and short-run production.

Mimaki will also be present in Hall 7, Stand 7-604, with the Igepa group GmbH & Co. KG. This stand will feature the Mimaki UJF-6042MkII and a CFL-605RT cutting plotter. The UJF-6042MkII is an advanced flatbed UV-curable inkjet printer that creates high-value-added products with superior productivity and print quality. In combination with the CFL-605RT, it provides a compact, affordable print-and-cut solution that can create a wide range of profitable applications.

New Mimaki Printer Launches the Next (R)evolution in Textile Printing

TS55-1800 makes high-end features available to everyone, including low-running costs, industry-leading productivity and reliability

Mimaki today announced the launch of the Mimaki TS55-1800, a revolutionary new digital heat transfer sublimation printer, that brings high-end features to the entry and mid-level market. These include high-speed one-pass printing at a high-resolution and high ink-density, unattended printing with the new Mini Jumbo Roll and Mimaki’s Nozzle Check and Recovery System for continuous operation.

With the release of the TS55-1800, Mimaki delivers on making high-end digital textile printing features available to a much broader market. Now, textile professionals can effortlessly scale their operation with an affordable heat sublimation printer that meets the high quality and fast turnaround times demanded in the dynamic textile and apparel industry. The new model prints at a resolution of 480×600 dpi with a high ink density using one-pass printing at 140 sqm/h (1,506 sq.ft/h). In addition, the unique Mimaki Advanced Pass System (MAPS4) improves the quality of two-pass printing by eliminating banding. The TS55-1800 achieves all this with low running costs and the high-productivity and reliability that Mimaki products are known for.

“The TS55-1800 is a breakthrough digital textile printer, that will surely cause a stir in the market,” said Bert Benckhuysen, senior product manager at Mimaki Europe. “It has been designed from the ground up to deliver high quality, industry-leading productivity and an operational cost that will be hard to beat.”

Unattended printing

One of the key features of the TS55-1800 is the optional use of new Mini Jumbo Roll unit that can continuously feed 2,500 linear meters of heat transfer paper to the printer. This enables customers to substitute the use of Small Plotter Rolls with Mini Jumbo Rolls, which can save them over 20% in print media cost. Furthermore, Mini Jumbo Rolls of Mimaki Vision Jet-X transfer paper, supplied by Neenah Coldenhove, will be offered as package deal with the TS55-1800. The 2,500 m1 Mini Jumbo Rolls are the ideal way to upgrade to high-volume unattended textile printing. In addition, the printer is fitted with the unique Mimaki Nozzle Check and Recovery System and 10-liter ink tanks, which ensure failsafe continuous operation for extended operational periods, such as overnight-unattended printing.

Higher profitability

Mimaki offers its customers a high return on investment with the TS55-1800 that will be sold at a very competitive price-point.

“The Mimaki TS55-1800 offers the best specifications for the best price,” said Benckhuysen “According to our projections, textile professionals can reduce their operational cost by using this new printer and double their annual profit. This is truly revolutionary, and we believe it will make a huge contribution to the ongoing analogue-to-digital transformation underway in the industry.”

The new printer will be on first public display at three upcoming trade shows:

RUDI a.s. Improves Customer Service, Broadens Range of Offerings, in Partnership with Mimaki and SPANDEX

RUDI a.s., based in the Czech Republic, was founded in 1990 as a privately-held company, transforming itself into a joint stock company in 1995. The company boasts a wide range of client services around offset, digital and large format printing; graphic design; and prepress preparation. RUDI has always been dedicated to staying up with technology trends to be able to offer superior quality services that set them apart in the marketplace. Product offerings comprise display graphics (including vehicle wraps and bus shelters), marketing collateral, business cards and letterhead, menus, web and graphic design, and promotional items such as jigsaw puzzles, flags, stickers, mouse pads, calendars and more.

“In order to retain our market leadership,” said Daniel Růžička, RUDI Co-Founder, “we decided to replace our three older eco-solvent printers with a more modern solution that would expand our range of services even more while increasing throughput and allowing us to reduce the amount of outsourced work we had. We were pleased with the Japanese quality of the Mimaki printers, as well as the exceptional service from SPANDEX. We could have purchased a printer from China at a lower price, but service and support can be an issue. We needed a relationship that assured both quality and maximum up-time. We have not been disappointed.” RUDI chose to install a Mimaki UJV55-320 super wide format UV-LED printer, a 3.2-meter roll-to-roll model featuring seven ink colours including white for printing on transparent or coloured media.

The day the new printer was installed was exciting for two reasons. First, the installation process was tricky, since the printer was installed through an attic window that was only 2 cm wider than the printer. Using a crane and expert operators, this process was accomplished smoothly. Even more exciting according to Růžička, was the fact that the printer was installed in one morning, with training the following day. “In just two days, we were up and running, and producing billable work. It was an amazing experience,” he added.

Why Mimaki?

Růžička chose UV LED technology due to its many benefits, including:

  • The long lifespan of LED lamps compared to conventional lamps.
  • The fact that LEDs do not need to be heated and cooled, but only switched on and off – for an immediate start.
  • The ability to cure at a low temperature, without damage to heat-sensitive materials that are less expensive and cost less to ship.
  • Low power consumption (a 220v connection is sufficient for the printer).

Růžička noted, “This and other investments ensure we have sufficient production capacity, giving us the throughput speed required in today’s fast-paced market while preventing unnecessary price increases we might face if we had to outsource the work. By staying current with technology and ensuring adequate capacity, we can produce most, if not all, of our work internally. That is the goal.”

New Opportunities

Růžička comments that in addition to more capacity and improved quality, he is excited about UV LED printing technology as an opportunity to expand his offerings, saying, “Direct UV printing also opens the door for us to print directly on rigid materials such as foam core, wood, plastic and glass up to 2 x 3 meters and 45 mm thick. Other wide format products that are better suited to this technology include our vehicle wraps and bus shelters as well as wall coverings.”

Enthusiastic and Timely Support

RUDI has also been pleased with the support it is receiving from both Mimaki and SPANDEX. “We like the fact that there is local support,” Růžička stated. “As I mentioned, we could have acquired a printer out of China for less up-front money, but we risked greater costs in the long run. If there is a printer issue and you are looking for support from China, it is difficult to get that support quickly, even online, due to the time difference. When this happens, work stops, deliveries are late, and our reputation declines. For that reason, we place emphasis on prompt, high quality service and the availability of timely in-person, online or telephone consultation. SPANDEX has a sufficient number of service technicians, offers a 24-hour service guarantee, deliveries of materials through its own distribution channel and other services facilitating our work. Plus, they know the Mimaki printer line inside-out. In addition, there is a team of pleasant and stable employees working at SPANDEX, with whom you can quickly create personal relationships. For these reasons, Mimaki and SPANDEX were the clear choice for us.”

GSW Brings Mimaki Experience to FESPA Africa 2018

Mimaki’s flagship solvent, UV and textile solutions to show how print business can really take off

Mimaki today announced its participation in FESPA Africa 2018, where the brand will be represented by their exclusive distributor in Africa, Graphix Supply World (GSW). In line with FESPA’s theme ‘Where Print Takes Off’, the stand aims to inspire visitors and get them on board with Mimaki. FESPA Africa will take place between 12 -14 September at the Gallagher Convention Centre in Johannesburg, South Africa, and Mimaki’s flagship digital print solutions will be displayed on stand D20-D21 in hall 3.

“We created a one-of-a-kind Mimaki airport experience on our stand at FESPA Berlin back in May,” says Ronald van den Broek, General Manager Sales at Mimaki Europe. “Visitors found the theme very exciting and they were able to draw inspiration from every single element of our stand. This is why we want to bring the same theme to FESPA Africa. We are inviting all visitors to join the experience and let our innovative printers, unique application areas, and Mimaki experts help them grow their print business!”

On Display
In addition to stunning samples sure to generate new ideas for attendees at FESPA, Mimaki will showcase its full line of printing and cutting technologies, ideal for use in sign graphics, textile, and industrial markets. This includes:

  • Mimaki’s best-selling advanced LED UV flatbed printers, the UJF and JFX Series, which offer print areas as compact as A3 size all the way to 2.5m x 3.1m format. With multiple ink options, the series offer direct printing on various objects and substrates, including wood, metal, and glass. Furthermore, the UJF series also offers 360o direct printing on cylindrical objects.
  • Several flagship solvent printers for the sign graphics market, including the high performance JV150 series and the integrated print-and-cut CJV150 series.
  • A range of textile printers for both direct-to-textile and sublimation transfer printing, including the Tx300P series, which offers the unique ability to simultaneously load textile pigment and sublimation inks on one printer.
  • Mimaki’s technologically advanced range of cutting plotters.


“FESPA Africa is a great opportunity for us to introduce visitors to our award-winning technologies and exclusive Mimaki experience,” van den Broek concludes. “In fact, we have something special for visitors who share their experience at our stand with the hashtag #onboardwithMimaki on their social media. This is definitely a show not to be missed!”

Mimaki 3DUJ-553 Printer Shortlisted for prestigious TCT Awards

Innovative full-colour 3D printer voted as a finalist for the Hardware Award – Polymers by TCT Expert Advisory Board

Mimaki today reported that its 3DUJ-553 3D printer has been shortlisted for the prestigious TCT Awards. The TCT Awards celebrate the innovators, technologies and collaborators behind the leading examples of additive manufacturing, 3D printing, design and engineering across the globe. The awards ceremony will take place at the TCT Awards 2018 on the evening of Wednesday, 26 September 2018 at the Hilton Birmingham Metropole.

“We are honoured to be considered for this prestigious award for our unique 3DUJ-553 full-colour 3D printer,” says Danna Drion, Marketing Manager EMEA at Mimaki Europe. “This innovative system was also nominated for the Innovation of the Year for the 3DPI Awards 2018 and was granted a prestigious EDP Award 2018 for the Best 3D Additive Full Colour Printer. The breadth of these awards and award nominations reflects how unique this printer truly is, and we are pleased with the industry recognition it is garnering.”

About the Mimaki 3DUJ-553 Full-Colour 3D Printer

The Mimaki 3DUJ-553 3D printer is unique in its colour capabilities, with the ability to produce more than 10 million colours in layers as fine as 19 microns. Its water-soluble support material can be easily washed off when the object has been produced, saving time and reducing the possibility of damaging the object when support material is removed. The availability of clear ink adds an extra dimension to printed pieces for an enhanced appearance.

About the TCT Awards

The TCT Awards, presented by TCT Magazine, exist at the intersection of technology and applications with leading examples of innovative additive manufacturing solutions. These awards recognize all partners in a project from designers and engineers to technology providers. The September 2018 awards will celebrate design-to-manufacturing innovation across a range of industries including medical, aerospace, automotive, and consumer projects. The awards ceremony will also feature three inductees to the prestigious and coveted TCT Hall of Fame.